We make products people
can see themselves using.
A Boston-based design and development consultancy helping startups and established businesses build web applications, mobile apps, and marketing websites. Senior talent, no middlemen, AI-accelerated.
Who We Are
Alec is a product-focused UX/UI designer with 16+ years of experience. His career began in graphic design and visual arts before evolving into product design, and that creative foundation still shapes everything he builds. He’s consulted for Google, worked at top agencies like Fresh Tilled Soil, and led design for startups and high-growth teams including Linus Health, O2X, Shadow Lion, and DCU. His focus has always been on clean, user-centered interfaces that drive measurable results, and his superpower is connecting design decisions directly to business goals. Since 2022, Alec has been at the forefront of integrating AI into design workflows, from rapid prototyping with no-code tools like Lovable.dev to teaching designers how to build their own Figma plugins, use AI for imagery and video, and adopt AI-assisted storytelling into their process. Outside of work, Alec is a dad of three, skier, and piano player.
Mark is a lead engineer with 16+ years of experience building thoughtful, high-quality web experiences. He got his start at CampusLIVE, a startup his brother co-founded, where he helped grow the company through multiple funding rounds with prominent Boston VCs as part of a scrappy team of eight. From there he joined CustomMade, a Google Ventures-backed marketplace, where he honed his craft creating digital experiences connecting makers with customers. After going independent in 2015, he consulted for Boston startups across industries, and those connections eventually led him to co-found VisualBoston. Mark rebuilt the company’s website using Anthropic’s Claude Code, leads the engineering practice, and mentors the design team on engineering fundamentals to bridge the gap between design and development. Outside of work, Mark is a dad of three, permaculture-certified gardener, and guitar player.
Trusted By
Our Story
The Google Project
Alec, having recently moved on from co-founding a boutique agency, designed the frontend for a complex SaaS application for Google. When he left the project, Mark was brought in through shared colleagues to develop and bring those designs to life.
A Coffee That Changed Everything
The quality of Alec’s design work stuck with Mark, and he reached out to meet the designer behind it. They connected at the Starbucks on 1 Financial Center in Boston’s Financial District. It was immediately clear they shared the same passion for quality design and thoughtful development.
Strategic Partners
That first conversation led to years of collaborating on and off as strategic partner consultants. They kept finding their way back to each other’s projects, building trust and a shared working style along the way.
VisualBoston Is Born
After wrapping a project together as independent contractors, they decided it made the most sense to team up officially. VisualBoston launched at the start of COVID with a simple bet: quality work, honest strategy, no middlemen. They grew through referrals and a loyal network built over 15+ years each—never compromising on quality, always guiding clients in the right direction.
The AI-Native Era
In late 2022, Alec got an early look at ChatGPT and immediately understood its potential. VisualBoston went all in—weaving AI into client engagements, using tools like Lovable.dev for rapid prototyping, and rebuilding this very website with Anthropic’s Claude Code. Today, VisualBoston is a senior, global team of designers, developers, and strategists. AI-enabled from day one, and passionate about teaching other teams how to do the same.
Our Team
VisualBoston is led by Alec and Mark, backed by a curated team of senior creatives, engineers, and strategists across three regions. We come from graphic design roots. Many of us started as visual designers, illustrators, and animators before evolving into product design and development.
Headquartered in Massachusetts, all strategy, design direction, and project leadership is US-led by Alec and Mark. Our extended team of senior engineers, designers, and motion specialists spans Latin America and Europe: hand-picked collaborators we’ve worked with for years, not a rotating bench of contractors.
Depending on the project, our team extends to include product managers, marketing partners, and SEO specialists. We keep things intentionally small and senior. Whether a client needs a full product team or a single specialist, we assemble exactly the right people for the engagement.
We’re both fathers of three young kids, so we understand the value of time. That perspective shapes how we run every engagement: intentionally, efficiently, and with real care.
Our Promise To You
We treat every client project as if it were our own. Our team draws on decades of combined hands-on experience to provide the strategic guidance that steers projects toward measurable success—not just a finished deliverable.
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