Web App

Building a Better #linkinbio


hoo.be is an invite-only platform for today's leading creators. The web app allows influencers across all platforms to have one easy-to-manage page that showcases the content that matters the most to their fans. hoo.be creators consist of the top influencers in all major categories, ranging from Tom Brady, Jeff Bezos to Steve Aoki.


With a need for on-going product design, front end development and strategy for their web application, we helped hoo.be innovate on both the creator-side (who edits and manages their pages) as well as their fan's experience. We helped hoo.be gain traction and have enjoyed growing together.

Our Approach

Creators use a wide variety of platforms and hoo.be needed the ability to allow users to include links and in some cases embed media directly on their pages. One of our main challenges we faced was focus on keeping the interface clean and simple to the user while providing significant ways to customize pages.

About the Project

UX Research & Design System

In the initial phase, we defined and explored the user’s needs to gain a better understanding of potential design solutions.

We reduced development time drastically by creating a comprehensive design system in Figma and a custom React component library with Storybook.

UX Testing & Development

Several rounds of user testing helped us to focus only the most useful features in the project.

Our full-stack engineers not only brought hoo.be to life, but they also added animations and interactive elements to enhance the user experience with careful attention to detail.

Seamlessly combining our design and engineering skills is  something we take pride in.

Our Results

We helped hoo.be design and develop...

“I have worked with the VisualBoston team for several years and they are the perfect extension to a scaling company in need of product expertise. As a non technical founder, scaling your product team can always be a little unsettling but with VisualBoston there is always full transparency and a clear understanding of the immense value they bring to the table.”

Jordan Greenfield, CEO @ hoo.be

Interested In Learning More?

Let’s schedule a call to discuss your ideas and we’ll help make sure you’re on the right path.